Finding the Right Social Media Applications for Your Organization (63:21)
Collin Douma, Vice President, Social Media, Proximity Canada
Joseph Thornley, Chairman and Chief Executive Officer, Thornley Fallis and 76design
Adina Zaiontz, National Trade Marketing Manager, Yahoo! Canada

Searching for the Holy Grail: Finding the Right Metrics and ROI Measurements for Your Organization (55:40)
Jen Evans, Founder and Chief Strategist, Sequentia Environics
Patrick Thoburn, Co-Founder, Matchstick

The FaceBook “Problem”: Developing Guidelines and Procedures For Dealing with Social Networking Sites in the Context of Employment Law (56:53)
Tudor B. Carsten, Lawyer, Davis LLP

Measuring Social Media ROI: War Child Canada (40:12)
David Jones, Vice President, Digital Communications, Hill & Knowlton Canada Inc.
James Topham, Director of Communications, War Child Canada

Creating an Open and Effective Social Media Content Strategy: Ford (33:03)
Maggie Fox, Chief Executive Officer, Social Media Group

Privacy and Disclosure Minefields: Identifying and Overcoming the Key Issues and Challenges (70:47)
Mark S. Hayes, Partner, Hayes eLaw LLP
Martin P.J. Kratz, Partner & Lead, Intellectual Property Practice, Bennett Jones LLP
Ariane Siegel, Partner, Gowling Lafleur Henderson LLP

The Elephant in the Room? Copyright, Licensing and Other Intellectual Property Challenges in Social Media (40:34)
Pina D’Agostino, Director, IP Osgoode Intellectual Property Law & Technology Program, Osgoode Hall Law School

Identifying and Overcoming IT, Security and Control Challenges in Social Media (43:08)
Kevin Lo, CISSP, Director, LECG Canada Limited
Stewart Wolfe, CISA, Senior Manager, Advisory Services – Information Security, Software Asset Management & Compliance, KPMG LLP

Integrating Social Media with Traditional Media (43:01)
Parker Mason, Product Support Manager, CNW Group

Social Media Best Practices for Non-Profit and Public Sector Organizations (41:36)
Jay Moonah, Vice President, Marketing, Wild Apricot