The 4th Annual Conference on
SOCIAL MEDIA
Practical Strategies for Integrating Social Media Tools and Measuring their ROI at Your Organization

Get the Right Tools to Integrate and Measure the Impact of Social Media
in Your Organization

If you’re in charge of leading social media efforts at your organization, you have multiple serious challenges to overcome: incorporating social media into your daily responsibilities, creating valuable relationships with your followers and measuring ROI of your social media efforts. On top of that, you are dealing with a rapidly-evolving medium that requires a quick turnaround and doesn’t tolerate a heavy approval process. How do you position the lack of control to your leadership in order to secure their buy-in? What kind of guidelines do you need to establish for your employees? And who should handle social media at your organization?

Get solutions to your most pressing social media challenges through solid case studies presented by a select group of practitioners who are currently leading social media projects at their organizations.

Get solutions to your most pressing social media challenges through solid case studies presented by a select group of practitioners who are currently leading social media projects at their organizations.

• Learn how to position the lack of control to your leadership
• Pick up strategies to increase the number of your followers
• Use social media as a business development tool to gather market intelligence and gain a competitive edge
• Hear from diverse speakers on their approach to social media ownership
• Find out how organizations have handled negative publicity and attacks in social media

The Canadian Institute’s 4th Annual Social Media conference provides you with practical tips and ideas that you can take back to the office and implement immediately. If you’re involved in social media, this archival of informative videos will be sure to help!

Register today by calling toll-free 1-877-927-7936 or register online.

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