Parisa Foster
Senior Consultant, Digital Marketing
w.illi.am/
Jason Prini
Social Media Specialist
Digital Ottawa
Bruce Skeaff
Social Media Planner
Are you one of the many organizations that is considering making the transition from social media observer to social media user? Currently, there are only a handful of provincial and federal governmental departments across Canada that actively engage with users on their Facebook pages - and the Ministry of Labour is one such department. As such, Bruce Skeaff is well equipped to provide you with the tools necessary to ensure a smooth transition from being a passive to proactive user of social media.
- What resources are required once an organization decides to proactively engage with their stakeholders?
- How much time should you allocate and is necessary to engage with the public?
- Policies and factors to consider for “after hours” communications
- Lessons learned during the Facebook page development
- Dealing with the special considerations necessary when developing a Facebook page for government
- Risk mitigation strategies – what happens when you can no longer control the message?
Boyd Neil
Senior Vice-President and National Practice Leader‚ Social Media and Digital Communication
Hill & Knowlton
- What you need to know about the public’s use of social media channels today
- What does the public expect from the public sector and the financial industry’s use of social media?
- Trends in analysts and investors use of social media
- The public’s perception and trust of social media channels
- Canada’s use of social media versus the rest of the world
- Forecasts on the public’s use of social media: what to expect next?
- Social media 3.0 – what is on the horizon in terms of technological innovation and capabilities?
Sergeant Timothy Burrows
Corporate Communications Office
Toronto Police Services
- How the Toronto Police speaks directly to the community, answers questions, addresses concerns, acknowledges criticism and provides important information via Twitter, Facebook and blogs
- Social media as a vital resource during community demonstrations and protests to natural and man-made disasters
- Working through social media with other police services, the community and the media – how to gain buy in to connect, interact and have them help
- What risks were encountered through open communication channels and what successful mitigation tactics were employed?
Philippe Leclerc
Interactive Communications Manager
City of Regina
For the past 14 years Philippe has helped lead organizations re-assess their use of interactive technologies to improve business and customer engagement. Working for one of the original Internet consulting agencies (Modem Media) he was the lead consultant to HSBC Hong Kong and Citibank (Korea and Australia).
Working with the City of Regina's communications group, he launched an award-winning social media citizen engagement campaign for the 2009 municipal elections. Most recently the City was awarded a 2011 Gold Medal from the Government Technology awards for its use of social media in day to day communications and customer service.
Philippe will discuss:
- The use of social media for day-to-day operations
- Dispelling myths
- Breaking down silos
- The difference between open and closed customer service
- Incorporating social media into existing customer service channels
Mark Nicholson
Head of Online Experience
ING Direct Canada
- Infrastructure and considerations necessary prior to using social media tools such as Yammer
- Why use social media tools for internal communications? Justifying the use and cost of tools like Yammer in an organization
- Lessons learned since ING began using social media as an internal communications tool
- How external communications – such as blogs and other social media tools used by ING's CEO and others - are being used as internal leadership tools
- What risks were encountered and how were they mitigated
Ian Capstick
Media Consultant and Owner
MediaStyle
Ian has over a decade of professionals political and communications experience. He has worked for cabinet ministers and opposition members in the House of Commons and is currently a media consultant who boasts a client list that includes: the Public Policy Forum, the Canadian Labour Congress, CAW Canada, Canadian Dental Association, CUPE, Hydro Ottawa, CPAWS and many more. Ian will provide you with the latest and most innovative strategies being used to capture audiences and turn them into advocates of your message.
- Using Old Spice tactics - How rapid approvals and humour work. I’m on a horse!
- Thinking like major advertising industry executives, review of current social-campaigns that are really working
- How organizations are taking their Facebook and Twitter communities to the next level
- Slack-tivism and apathy online? Creating a “community of action” who can help you get action in the real world
- Plus – Ian will include the freshest case studies available the week of the event!